Marca Motors Mitsubishi

For more than two years I collaborated with Marca Motors Mitsubishi, a dealership with strong influence in Northern Brazil, particularly in regions closely connected to the agrobusiness sector.

My work covered a broad spectrum of design activities — from high-volume marketing campaigns and social media content to print materials and internal communication. Beyond producing visuals, I also helped introduce design thinking into operational processes, connecting design with departments like CRM, sales, IT, and accounting.

Unlike many of my other projects where I led the entire creative direction, this experience required me to work inside a fast-paced marketing team, adapting to multiple stakeholders, short deadlines, and hierarchical decision-making.

This project became less about individual visual authorship and more about design as a collaborative business tool.

Marca Motors operates in a region where agrobusiness plays a central economic role. While the manufacturer’s national marketing strategies divide their focus between urban and rural audiences, the dealership developed a strong positioning by deepening its relationship with agricultural entrepreneurs and workers.

This meant that communication often needed to balance:

I joined the company in 2023 as a full-time graphic designer, taking over responsibilities from a previous designer.

My main focus was to support the marketing team in producing a high volume of content for both digital and print channels, while also helping to establish a more strategic design process within the organization.

The dealership was gradually moving away from third-party agencies, so my role was to internalize much of the design production, working closely with the internal marketing team. My responsibilities included:

The pace was fast — campaigns often required rapid production and multiple iterations.

Working in this environment strengthened my ability to prioritize clarity and speed without losing visual coherence.

During quieter moments between campaigns, I explored opportunities to connect design with other departments.

This led to collaborations with:

- CRM
- IT
- Accounting
- Sales teams

One of the most interesting developments happened with the CRM department.

Previously, many customer communications were text-heavy messages. Together with the CRM manager and IT team, we began introducing visual communication elements such as:

- Personalized vehicle maintenance reminders
- Promotional key visuals sent to targeted customers
- Digital vouchers
- Automated communication templates

These initiatives helped transform routine communication into more engaging customer touchpoints.

This collaboration reinforced a belief I carry across projects:

When my full-time contract ended and I transitioned to freelance collaboration, I wanted to leave the team with a structure that could sustain the design work internally.

I created a comprehensive Notion documentation system, including:

- File management and naming conventions
- Image retouching workflows for vehicle photography
- Standard sizes for recurring marketing materials
- Internal best practices for campaign production

The goal was to help the team maintain consistency and efficiency, even as designers changed over time.